Although i have been working in Swide for 4 years, i always get emotional before the show, as though it was my first time! My day usually starts 4 hours before the show backstage at the Metropol Theatre. The creative director of the design team meets me to explain the concepts, mood and details of the collection. I in the mean time start thinking about how to explain them to our Swide readers. This is the board with all the looks from the show. The general mood of the show is Romantic Baroque.
After the initial meeting, we go to see the actual clothes to view the details and craftsmanship in every item. As you’ve already seen, the FW13 collection is amazing! I can’t wait to tell you all its secrets on Swide.
While he was explaining the details of the collection to me he was visibly emotional. Its always lovely to see someone so passionate about their work.
In the backstage the atnosphere is electric, as the show is looming, but if you look around, there is always something funny going on. Here Ben Taylor, one of our Swide editors, is persuing the backstage with a camera taped to his hat. I wonder what its for??
coffe break with Bryan Boy We love the courgette print!
see more about Fashion show FW 2013 on swide